BE THE LEADING CREATOR OF CONTENT THAT ELEVATES CHARACTER
Character.org aims to redefine the narrative around character development by producing and disseminating content that is not only engaging but also transformative. Through storytelling, educational programs, and digital campaigns, we plan to illuminate the importance of virtues such as integrity, empathy, responsibility, and resilience in today's society. Mainly, we want to elevate the importance of character in America to build a better country, community, and life. We want character to become "cool."
Digital Storytelling Initiative:
Launch a series of web-based short documentaries and testimonial videos featuring real-life stories from Schools of Character that have transformed communities, and of young people discussing character triumphs from diverse communities across the nation. We plan to showcase the impact of strong character on personal and community success and its ripple effect on the future.
Character Education Development:
Develop a comprehensive, age-appropriate online workshop for after-school programs that integrates character education into everyday life. The workshop should be supported by interactive tools and resources for educators and students. Most importantly, it should empower young people to be part of the change they want to see in the world.
National Character Campaign:
Create a national, interactive digital campaign encouraging youth to engage in developing their character and that promotes character strengths. Participants share their stories and the impact it has had on their life through social media to inspire others. This is supported through collaboration with Agencies and Broadcasters to create a commercial to advertise and promote the campaign. Our ultimate goal is to have it air during the Super Bowl.
