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By John Kabashinski

Research from Leadership IQ found that 89% of new hire failures are due to character issues, not a lack of skills. A supporting study by Harvard Business Review found that up to 80% of employee turnover is due to bad hiring decisions, with the majority attributed to poor cultural fit. It seems that hiring managers aren’t following the well-known expression “Hire for character, train for skill,” that Peter Schutz coined when he was Porsche CEO. 

Schutz underscored the critical importance of character traits like integrity, resilience, and adaptability in hiring. These traits make new team members likelier to excel in a dynamic business environment and embrace new challenges quickly. These qualities also complement technical skills and are essential to creating a thriving workplace culture and a healthy bottom line (What I call Character-nomics). 

But why?  

According to Jobvite research, the national new hire turnover rate is nearly 30% in the first 90 days and 40% in the first year. When hiring goes bad, productivity for the whole team decreases, and burnout increases. Furthermore, If you consider these statistics and combine the costs typically associated with recruiting, onboarding, training, developing, supporting, and ultimately losing an employee, the total loss can often amount to over 30% of that individual’s overall salary.

It adds up to the idea that character matters to the bottom line. We often see this play out in professional sports, but it is true for every business. And it isn’t an ‘either-or’ scenario but rather a call for balance. While technical skills remain pivotal, the persuasive power of character lies in the ability to complement necessary skills, resulting in a proficient work team that becomes a culture of character. It’s a ‘both/and’ way of looking at hiring that brings the best results and a happier workplace with less burnout, siloing, and turnover. 

Now, this isn’t a didactic pitch from a do-gooder. I have run businesses and made the mistake of hiring for technical skills and overlooking character issues, and it blew up in my face. I was in a hurry, thinking about other things. It was not a major role in the organization, so I wanted to get it over with and made the hire. But like cancer, this person’s bad character grew into a problem that was way bigger than the inconvenience of looking for a better candidate or training a person of character with the necessary skills. It all could have been avoided if I followed my own advice. Lesson learned.

This balanced approach leans into character-centric hiring practices. Traditional skills assessments give way to more nuanced evaluations, such as behavioral interviews and values-based assessments, which provide deeper insights into an individual’s character. The persuasive case for character-centric hiring also extends to the critical aspect of values alignment. It goes way beyond hiring with a questionnaire or interview style that tries to evaluate character or even a superficial match between individual and company values; character-centric hiring involves a profound alignment of core beliefs, ethical principles, and work-related values as part of doing business every day. 

This alignment, which we at Character.org call creating a culture of character, is supported by Deloitte’s Gen Z and Millennial Survey, which found that 87% of Gen Z  workers cite a sense of purpose as a reason for joining their companies and that 44% turned down an offer from an employer based on personal ethics or beliefs. Or a McKinsey study that found when employee purpose is aligned with organizational goals, it leads to stronger engagement, loyalty, and a greater willingness to recommend the company to others. Or research by BetterUp which found that when employees feel a sense of belonging, companies experience a 56% improvement in job performance, a 50% reduction in turnover risk, and a 75% decrease in employee sick days.

This research establishes that a foundation for long-term success begins by nurturing a sense of higher purpose, a commitment to ethics, and a culture worth belonging to. By developing a culture of character, core values aren’t just window dressing for an annual report or a poster on a wall but become ideals that cultivate a workplace culture, enhance employee retention, and propel the organization forward. People want to work for companies they can trust. And according to Deloitte’s 2022 report, trusted companies outperform their peers by 400%

 

A Tale of Two Companies: Hiring Gone Wrong and Right

Consider the story of a tech startup that decided to hire a highly skilled software developer who came with an impressive resume but lacked strong character references. The company was swayed by his technical prowess and overlooked red flags, like subtle hints in his references. Within six months, the developer’s lack of integrity and poor work ethic led to missed deadlines, a toxic team environment, and eventually, his departure—leaving the team demoralized and the project behind schedule.

Contrast this with another company that hired a project manager based primarily on her character. She demonstrated resilience, adaptability, and a strong sense of integrity during the interview process, even though her technical skills were not at the same level as other candidates. The company invested in her training, and within a year, she led successful projects and fostered a positive and collaborative team culture. Her character-driven leadership helped the company navigate challenging times, proving that the decision to hire for character and train for skill was the right one.

If you’re ready to explore character-centric hiring or develop a culture of character in your business, contact me at john@character.org. We can help you build a team that succeeds and fosters a culture of character, driving your organization toward long-term success.

More About John...

John Kabashinski is Vice President of Marketing and Communications at Character.org. His journey from Wall Street to a three-time Emmy-nominated career in film and television has inspired him to leverage his creative and strategic skills to create new content and impactful storytelling that make a positive difference in the world. 

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