Michele Borba’s lifelong work in the cause of character makes her, in my humble judgment, an unsurpassingly worthy recipient of the “Sandy.” She is an educational psychologist, best-selling author, and regular TODAY show contributor who has spoken to more than a million participants in 19 countries on five continents.
If you’ve read any of her 24 books, you know that no one is better at providing take-aways you can use tomorrow. If you’ve ever heard her speak, you know that no one is more inspiring. She also has given long and generous service to many organizations and to Character.org as a Board member, Forum keynoter, and informal advisor. Former Character.org CEO Mark Hyatt says, “Whenever I needed advice on the toughest issues, Dr. Borba was who I called first. After the Sandy Hook tragedy, I was invited to help write a report for the President about the ‘way ahead.’ Dr. Borba was the first I asked for advice, and the President used some of what she provided in his speech to the nation.” Her earlier proposal, “Ending School Violence and Bullying,” had been signed into California law.
No character educator has a stronger media presence. She has been on NBC’s TODAY show more than 150 times and has appeared on Dr. Phil, The View, NBC Nightly News, Anderson Cooper, MSNBC, Fox & Friends, and CNN. Her work has been featured in publications such as TIME, Washington Post, Newsweek, and The New York Times.
Our Center’s character education library included a half-dozen of her books. The first one I read was Parents Do Make a Difference, named one of Child Magazine’s “Top Ten Parenting Books of the Year.” Amazon’s Parenting Editors named her next book, Building Moral Intelligence, one of their “Top Ten Parenting Books of the Year.” More recently, in 2017, Publishers Weekly gave UnSelfie, on fostering empathy, a starred review: “Parenting expert Borba traveled the world and researched for decades before writing this fresh and powerful primer on raising caring kids.”
For me, the most persuasive praise for a book comes from people who make use of it. Here are just two of UnSelfie’s more than 500 Amazon reader reviews:
As a parent, I love being able to use the strategies in this book to teach my daughter to be an empathic and compassionate person. As an educator, I can’t wait to use these strategies with my students. They show how to use everyday life to teach empathy.
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I have always been a fan of Dr. Michele Borba and have heard her speak many times. I have admired her passion about and insight on reducing bullying in schools, and now this book—I am promoting it everywhere! I will buy it as a gift for all new parents I know and will share this information with educators in my work on developing positive school culture.
In 2021 Dr. Borba published Thrivers on the importance of resilience. Here’s what two readers said:
As an elementary educator for the last 15 years, I finally found a book that helped me understand why kids come to school struggling, drained, and overwhelmed. Thrivers not only provides readers with current research but has practical tips that both parents and educators can use. If you are worried about your children’s mental health, depression, anxiety, and stress, you must read this life-changing book.
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As a practicing licensed psychotherapist, I find this book a must-have for working with families and children. Dr. Borba has perfected the art of simplifying the complexity of childrearing into steps for the best outcomes.
If you haven’t yet had the pleasure of learning from Michele Borba, I hope you soon will.
Thomas Lickona, Ph.D. is the Director of the Center for the 4th and 5th Rs and Professor of Education Emeritus, State University of New York at Cortland.