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Our Priorities

We advocate for character across five priority areas that research shows are essential for character development.

Parents & Families

We believe parents and families are a child’s first character educator.

Schools & Education

We support school leaders as they develop and strengthen their school’s comprehensive character initiative.

Sports & After-School Programs

Sports and after-school programs are opportunities for character development.

Character in the Workplace

Successful workplace leaders “hire for character…train for skill.”


We collaborate and partner with organizations across the globe.