Our Priorities

We advocate for character across five priority areas that research shows are essential for character development.

Parents & Families

We believe parents and families are a child’s first character educator.

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Schools & Education

We support school leaders as they develop and strengthen their school’s comprehensive character initiative.

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Sports & After-School Programs

Sports and after-school programs are opportunities for character development.

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Character in the Workplace

Successful workplace leaders “hire for character…train for skill.”

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International

We collaborate and partner with organizations across the globe.

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Commitment

Parents need to commit to model and reinforce to their children the core values and character strengths that mean the most to them. They also need to be creative and offer meaningful experiences that illuminate how important these character strengths are to the family’s core values.

Conversations

We know “We need to talk” freaks kids out, but too often parents avoid having conversations about character, especially as children get older. While it may not be easy to talk sometimes, we know from the research that parents who avoid talking to their children about serious matters quickly lose trust and connection.

Celebration

Parents need to find ways for their children to be active participants in their own character growth. Optimal character development occurs when children begin to make self-motivated commitments to consistently practice a core value (e.g. “I want to be the kind of person who is always honest and shows up on time.”) Parents need to celebrate these moments to shape and define individual character.

Our Priorities

Parents & Families

Schools & Education

Sports & After-School Programs

Character in the Workplace

International

Consistency

Community

Commitment

Conversations

Celebration