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Character is goodness-in-action

We envision a future where honest, trustworthy, respectful people treat others as they want to be treated.

Father and Son

Character needs to be taught, caught, and sought

Especially during adolescence, young people should be encouraged to form their own moral compass, based on timeless principles.

We Believe…

Character reveals our common humanity transcending religious, cultural, and ethnic differences.

Parents and families are a child’s first character educator.

Research shows that comprehensive character programs in schools boost academic success.

Character development inspires young people to care about and practice their character strengths.

Caring adults need to model character.

Sports and after-school programs build character.



Successful workplace leaders “Hire for character…Train for skill.”

Character shapes our ethics and ultimately our legacy.