National Leadership Academy

In 2022, high school students across the United States joined our Leadership Academy to learn about and practice the leadership skills to lead themselves, to lead others, and to lead change. They worked virtually every month with Dr. Arthur Schwartz, president of Character.org and Dr. Debra Cohen, our John Winthrop Wright Director of Ethical Education.

Together, the students decided to launch a social media campaign to inspire others using the hashtag – #DoTheRightThing. 

The students executed two different campaigns — one based on a Game Show format and another based on interviews with high school students, on when it was difficult for them to do the right thing.

The Character.org creative team edited the student videos to create a series of short 60-second inspirational messages that are being posted on TikTok, YouTube shorts, and Instagram throughout the summer of 2023.