A CALL TO CHARACTER
In the heart of the American journey,
we find ourselves at a crossroads.
Social Media Is Harming Our Youth
The Golden Rule Is Disappearing
Lying, Cheating & Stealing Escalate
THERE’S A CRISIS OF CHARACTER ERODING OUR NATION’S FOUNDATION
HELP US ANSWER THE CALL
We need you to be a beacon of change. Together we can confront the deep decline of character in our society.
WE ARE AMERICA’S CHARACTER LEADER
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30 years as the #1 non-profit dedicated to building character
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We’ve certified over 1,200 Schools of Character
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Each year we celebrate Champions For Character
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Igniting a non-partisan movement that brings everyone together
Students, Parents, & Community Members Impacted
million
We’re Recognized In
States
We’ve Guided
Children in 2023
We’ve Inspired
Teachers
We Have Over
Volunteers
OUR VISION
A culture of character in our classrooms, board rooms, and living rooms,
where everyone is more ethical, civic-minded, and caring.
OUR NORTH STAR
We advocate for making character a national priority across four areas
Parents & Families
We believe parents and families are a child’s first character educator.
Schools & Education
We support school leaders as they develop and strengthen their school’s comprehensive character initiative.
Sports & After-School Programs
We affirm that sports and after-school programs nurture character development.
Workplace
We urge successful workplace leaders to “hire for character and train for skill.”
OUR FLAGSHIP PROGRAM
Our prestigious National Schools of Character program certifies schools across the United States that have embedded a set of shared “core values” that serve as the beating heart of the school. More than 3 million educators, students, parents, and community members have been positively impacted by creating a culture of character.
NATIONAL PARENT SURVEY
Parents today face a multitude of challenges that previous generations never encountered. Character.org partnered with Ipsos to survey a nationally representative sample of parents to understand how they raise good kids while experiencing growing division on education and health care, respect and civility, and new challenges from social media and smartphones that impact learning, social skills, and mental health.
OUR STRATEGIC GOALS
Be The Light You Want To See In The World
Let’s create the Shining City on the Hill. Character.org invites you to
join us in a movement that elevates character throughout American society.
Now is the time. We need your help.
