A CALL TO CHARACTER
In the heart of the American journey,
we find ourselves at a crossroads.
Social Media Is Harming Our Youth
The Golden Rule Is Disappearing
Lying, Cheating & Stealing Escalate
THERE’S A CRISIS OF CHARACTER UNFOLDING
HELP US ANSWER THE CALL
We need you to be a beacon of change. Together we can confront the deep erosion of character in our society.
WE ARE AMERICA’S CHARACTER LEADER
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30 years as the #1 non-profit dedicated to building character
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We’ve certified over 1,200 Schools of Character
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Each year we celebrate Champions For Character
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Igniting a movement that brings everyone together
Students, Parents, & Community Members Impacted
million
We’re Recognized In
States
We’ve Guided
Children in 2023
We’ve Inspired
Teachers
We Have Over
Volunteers
OUR VISION
A culture of character in our classrooms, board rooms, and living rooms,
where everyone is more ethical, civic-minded, and caring.
OUR MORAL COMPASS
We advocate for making character a national priority across four areas
Parents & Families
We believe parents and families are a child’s first character educator.
Schools & Education
We support school leaders as they develop and strengthen their school’s comprehensive character initiative.
Sports & After-School Programs
We affirm that sports and after-school programs nurture character development for in young people.
Workplace
We urge successful workplace leaders to “hire for character and train for skill.”
OUR FLAGSHIP PROGRAM
Our prestigious National Schools of Character program certifies schools across the United States that have embedded a set of shared “core values” that serve as the beating heart of the school. More than 3 million educators, students, parents, and community members have been positively impacted by being involved with a National School of Character.
OUR STRATEGIC GOALS
BE THE LEADING CREATOR OF CONTENT THAT ELEVATES CHARACTER
LAUNCH THE JOHN WINTHROP WRIGHT CENTER FOR ETHICS & INTEGRITY
PARTNER WITH FUNDERS TO INCUBATE NEW INITIATIVES
Be The Light You Want To See In The World
Let’s create the Shining City on the Hill. Character.org invites you to
join us in a movement that elevates character throughout American society.
Now is the time. We need your help.
